Situation:
Dynatemp sells refrigerants to the HVAC industry, where their products are considered a commodity. Although they had some good years, they’ve had their share of bad years and wanted to focus on a growth strategy that helped maintain consistency as well as develop a new image, marketing campaign and public relations efforts for an upcoming trade show… with only three months to prepare.

Strategic Program:
Through Dimension X’s Resurgence Marketing process, it was identified that over the next 5 years the EPA will require AC contractors to use only “Green” products (Refrigerants). At that point, no other company had capitalized on this tremendous opportunity. Dimension X developed a Brand Strategy to position Dynatemp as the “Green Friendly” Company. There new brand promise was now, “Providing the Most Environmentally Friendly Refrigerants on Earth”; which gave us a platform to build on to become the leader in the “Green Products” category.

Results:
Through the marketing communication efforts developed by Dimension X, Dynatemp was able to capitalize on this new shift in the market. The new brand image and strategy has helped Dynatemp capture “Mind-Share” as well as market share, ultimately increasing profits by 20% the first year.

 

For additional information on how our services can benefit your business,
contact Dimension X Advertising & Marketing at 1-866-505-DXDX.