Situation:
Lug Nutz is an automotive service company that specializes in retail tire sales and custom after market auto body modifications. Formerly Custom Auto Creations, they approached Dimension X with a corporate identity crisis. They were unable to acquire a steady base of customers in their region.

Strategic Program:
Dimension X cited several company objectives that were needed to reinvent the clients brand; the result is what has now become the company and icon, Lug Nutz.

Results:
Working with a limited budget Dimension X was able to use web development, heavy public relations efforts, and well placed regional advertising to give the company a foot-hold in the local market. Many aesthetic recommendations to the showroom and storefront were made, in effect, revamping the company image. Following this, a “Grand Opening” was held that reintroduced the new image to the public, in which several promotional items were released to spur public interest. Resulting from the “Grand Opening” was a surge of public appeal with attendees numbering in the hundreds, along with a significant spike in sales, and exceptional front page newspaper coverage. The buzz surrounding the event was that this company was part of a larger chain, which reached a corollary objective of presenting the new professional brand image to the market. With strategic intent Dimension X also implemented several on-site data gathering mechanisms to support future marketing programs.

For additional information on how our services can benefit your business,
contact Dimension X Advertising & Marketing at 1-866-505-DXDX.